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Vollis Simpson Whirligig Park Signage

A unique sign family designed to compliment large kinetic sculptures, an unusual design challenge!

Creating Experiences in an Outdoor Setting


Design Dimension, Inc. was excited to be a small part of the team to help complete the vision of the Vollis Simpson Whirligig Park in Wilson, NC. We were asked to develop the outdoor signage and wayfinding plan for the park. We worked with the Wilson’s downtown development team and Wilson Parks and Recreation to create a cohesive set of signs—ranging from small identifiers for each whirligig, large maps, and interpretive rail graphics.


Our team was inspired by the detailed work of Vollis Simpson. We did not want to draw visitors’ eyes away from the kinetic whirligigs, but instead help visitors understand what they are and how they work. The experience begins with a large entrance sign designed and fabricated by our team, based on a logo created for the park. Visitors will find three different rail graphics with maps sprinkled throughout the park to help them identify each whirligig and point them to the best viewpoints in the park. There are also three light-up stations to highlight the spinning sculptures at night. The park represents the beginning of a series of new developments in downtown Wilson. Truly a sight to see!



National Endowment for the Arts

News and Observer "They twirl, spin and mesmerize, and now they have a home for everyone to see them"

WITN "Wilson's whirligig park officially opens ahead of weekend festival"

Wilson Daily Times "Vollis Simpson Whirligig Park Ready for Today's Opening"

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