This lobby display was created for IBM’s Corporate headquarters in New York as a part of their “Smarter Planet” campaign. The interactive displays include fiber optics, sculptural elements, digital monitors, and extensive branding. The sculpture elements work together to explain the strategies IBM is exploring to achieve smarter buildings around the US—“think about buildings differently, not as just living and working spaces, but as living and working systems.”

 

Protoyping a System

 

The individual kiosks were all designed through prototypes in our fabrication shop. Each interactive sculpture represents a “system of systems” made from solid surface materials and brushed metal. The touchscreen components display maps leading to the Armonk building, data point sensors, and factoids from the campaign.