GRAIL

RESEARCH TRIANGLE PARK, NORTH CAROLINA

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GRAIL is a healthcare company focused on early cancer detection. As the RTP office opened doors, our team was asked to assist with planning for the brand activation design.

Our team started with a design activation plan, knowing that implementation would be completed over a number of phases. We studied wayfinding and room naming, assessed areas that needed privacy film, and developed a signage plan that was modest but effective. Next we developed a company milestone wall that creates touchpoint messaging to outline the company history and future goals. We also developed an inspiration wall, adjacent to the mission wall, where employees can share stories of family and friends who have been impacted by cancer. The tonal wall incorporates LED lighting and flexible shelving to accommodate a changing landscape of stories.

Together the design elements seamlessly integrate the brand, while not overworking the logo. The buildable design plan has allowed us to implement in phases as the company continues to grow.