San Francisco, CA: If You Build It...

February 20, 2017

Building a brand is important for any company.  It creates identity, value, recognition, culture, and unity for the firm. 


When we were approached to develop a logo for Inverness Advisors, a mergers and acquisitions firm based in San Francisco, we knew the design would push the direction of the entire brand. The fonts, colors, and symbols used would drive the image of Inverness. Our team kept this in the front of our minds as we fleshed out the design. 







After the logo was completed, we began creating a new website and presentation deck to implement the look. The compass logo is accompanied by a series of related icons, representing the Inverness Advisors team strengths, unique size, accomplishments, and experience. We wanted to create a fresh new look, for a polished and experienced group. By the time we were done with these projects, Inverness had a face to go with its name. A brand! And if you build it, they will come…






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Raleigh, North Carolina