We were excited to extend our branding projects for IBM to the office space in Austin, Texas. The components are all about wayfinding, naming, and outfitting specific spaces in the building that cultivate design thinking and creativity. The system of backlit inset walls utilize color and negative space to highlight the different meeting spaces. The IBM team collaborated with us, providing playful but useful design components. The IBM bee distraction makers are necessary elements to help with ADA and safety requirements in the building.
Unique to Austin
All of the wayfinding walls are well know parks, famous buildings and landmarks in Austin, enriching the culture around the community. The large Austin sign in the break room is reminiscent of the neon signs around town. This is the first project where IBM broke the mold to truly immerse the brand elements into the total experience for the employees and visitors. We were proud to be a part of the team!