Paradigm Genetics

A unique approach to a typical 10’x 10’ booth space. Paradigm Genetics wanted a look that would be completely different than the rest of their biotechnological competitors. DDI designed and built a custom booth that utilized a combination of retro and technological components. It worked well to achieve a booth space that is very fun, upbeat and inviting. Many of the components are displayed in the company lobby when not in show use, so the image is maintained throughout different venues.

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